Harrison Hochman Breakout Session - York Room
Date & Time
Friday, May 17, 2024, 2:30 PM - 3:30 PM
Harrison Hochman

Harrison Hochman Presents: Cracking the Code: How Credit Unions Can Win Over Gen Z

Engaging and retaining the next generation of membership isn’t a luxury, it’s a necessity. At the same time, only 4% of Gen Z banks with a credit union. In today's competitive landscape, credit unions must reimagine their approach to forge lasting relationships with the next generation of members. Learn from CEO of Sparrow and credit union technologist, Harrison Hochman, on how to:

  • Decode Gen Z and Millennials: Understand their unique values, expectations, and communication preferences.
  • Become their financial hero: Craft a compelling value proposition that resonates with their aspirations and goals.
  • Outmaneuver the competition: Discover cutting-edge tactics and strategies to win the battle for Gen Z.
  • Build lasting relationships: Implement best practices for fostering multi-product loyalty and long-term engagement.